Research Mapping as a tool for creating research value

Lehrstuhl für Marketing

Seminar of the Chair of Business Administration III - Marketing, University of Bayreuth

"Research Mapping as a tool for creating research value"

Business Administration B-1-6 Forschungsprojekt,

Sport, Business & Law D-3 / E-2 upon consultation,

other master programs upon consultation (6 ECTS)


Doctoral candidates

(primarily for the research program Management Science)

Dear students,

In the upcoming summer semester 2017 the Chair of Business Administration III – Marketing offers a research seminar on the subject of „Research Mapping as a tool for creating research value” in collaboration with Professor Dr. Guido Ellert from the Macromedia university of applied science.

Learning Goals of the seminar:

I. Knowledge and understanding:

Be able to understand the network of the research process and tools to be used in each process step.

II. Cognitive research skills (thinking and analysis):

Be able to connect, correlate and differentiate along the process. The students have a general under-standing of the strengths and weaknesses of alternative research designs.

III. Communication skills (personal and academic):

Develop critical thinking and objective analysis of decision making challenges in the research process. Taking a stand, forming a substantiated opinion and making sound decisions to your research. The students will be more sensitive to the biases and limitations of research data and basic data analysis

IV. Practical and subject specific skills (Transferable Skills):

Be able to develop decision options. Anticipate the consequences of your decision.

Target Group:

This course is primarily directed towards master students in Business Administration and doctoral candidates in the research program Management Science. Master students in Sport, Business & Law as well as other master programs are very welcome upon consultation.


Binding registration takes place via CampusOnline according to the First-come-first-served principle. If you are unable to register via CampusOnline, please contact our chair’s secretary's office via e-mail (Frau Tavernier, Here as well, the First-come-first-served principle applies. Registration and deregistration is possible in the period from Tuesday, 2nd of May 2017, 8.00 a.m. to Friday, 12th of May 2017.


  • Business Administration: credit for B-1-6 Forschungsprojekt,
  • Sport, Business & Law: credit for D-3 / E-2 upon consultation,
  • Other master programs upon consultation

You can also receive credits for this seminar in the supplement module (“Ergänzungsmodul”).


Thursday, 8th of June 2017 from 9.00 a.m. to 8.00 p.m.

Friday, 9th of June 2017 from 9.00 a.m. to 8.00 p.m. and

Monday, 26th of June 2017 from 9.00 a.m. to 8.00 p.m.

Rooms will be announced at CampusOnline in due course.

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